“ Focused, hard work is the real key to success.
We keep our eyes on the goal, and just keep taking the next step towards completing it.”
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The excellent service element in the selling process (before – during –after) sales service, and delivery of superior quality and service. |
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Systems and processes that promote sales, optimize delivery and measure performance; used by creative and skilled personnel. |
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A clear-cut organizational structure that defines lines of responsibility, authority, accountability, job descriptions and communication protocols. |
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Wide range of products, systems, and services starting from conceptual designs to full package documents that are lined with the international design standards. |
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Qualified and creative human resources, with excellent educational backgrounds and experience, including technicians, design engineers and professional sales engineers. |
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The reputation of the “leading company” in HVAC and related systems (Al-Asalah credibility and reliability). |
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The ability to compete and successfully differentiate from rivals. |
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Strong targeted marketing, and convincing advertising. |
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Strong brands names and quality awareness and breach the barriers to enforce the change and transformation of the market of HVAC systems to encourage the awareness |